What is broken link building?
Broken link building is a marketer’s technique of finding dead link (mostly 404) in any web resources, contacting the web admin to report it, and recommends another resource including his/her own website/resource page. According to MOZ, it is a white-hat link building tactic that is scalable and content-focused. It helps webmasters to replace broken link with YOUR corrected link.
FINDING RELEVANT WEB RESOURCES
1. Relevant Keywords/Phrases matching with clients. Subject matter related to client are also qualified.
2. Google Search Operators (please see Link Prospecting training copy)
3. Additional operator can be used:~(tilde)
“Keyword/Phrase” + “Recommended Resources”
ALWAYS ENSURE THAT THE RESOURCE PAGECONTAINS ONLY EXTERNAL LINKSFOR HIGHER CHANCES OF BROKEN LINK REPLACEMENT and/or ADDITIONAL SOURCE.
SAMPLE QUERIES FOR BROKEN LINK BUILDING
SAMPLE OF RESOURCE PAGES/WEB PAGES
SAMPLE USE OF CHECK MY LINKS CHROME EXTENSION TO FIND BROKEN LINKS
A successful broken link building campaign depends the keywords used.
Choose keywords and phrases that you would consider to be categories that your client might fall in, rather than the specific term.
EMAIL OUTREACH – SAMPLE EMAIL FOR BROKEN LINK & REPLACEMENT
Sample Email Outreach 1:
Sample Email Outreach 2:
Sample Email Outreach 3: