Broken Link Building

What is broken link building? Broken link building is a marketer’s technique of finding dead link (mostly 404) in any web resources, contacting the web admin to report it, and recommends another resource including his/her own website/resource page. According to MOZ, it is a white-hat link building tactic that is scalable and content-focused. It helps […]


I. Link Prospecting: Overview Links are essential to increasing traffic online. It’s safe to say that a business, whose website has no links, isn’t going to get any traffic from organic search or from other websites.  That’s why businesses invest time and resources in link building, the process of securing a link on an independent […]


Welcome to Guest Blogging 101 Guest blogging, also known as “guest posting”, is the practice of writing and publishing an article on someone else’s blog or website in order to build relationships, exposure, authority, and links. Guest Blogging is one of the strategies used by SEO Experts to build links. Aside from creating an opportunity […]

Link Building Fundamentals, Strategies and Resources

Before we go to Link Building and everything about it, let us briefly discuss the search engines. A search engine is a website designed to collect and organize content from the Internet. Google, Yahoo, and Bing are examples of search engines. For example, you, as the Internet user, type a word (which we will call a keyword) in the search […]

5 Ways to Market Your Small Business on the Internet for Free

When the subject of the topic becomes about digital marketing, traditional small businesses quickly shy away from the conversation. The common misnomer about digital marketing is that it is exclusive for large corporations that have almost unlimited budget for their marketing schemes. However, the reality is that even small, local, and “old school” businesses can […]

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