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Broken Link Building

What is broken link building?

Broken link building is a marketer’s technique of finding dead link (mostly 404) in any web resources, contacting the web admin to report it, and recommends another resource including his/her own website/resource page. According to MOZ, it is a white-hat link building tactic that is scalable and content-focused. It helps webmasters to replace broken link with YOUR corrected link. 

FINDING RELEVANT WEB RESOURCES

1. Relevant Keywords/Phrases matching with clients. Subject matter related to client are also qualified.

2. Google Search Operators (please see Link Prospecting training copy)

3. Additional operator can be used:~(tilde)

              Samples:

              “Keyword/Phrase” ~Resources

              “Keyword/Phrase” + “Recommended Resources”

              site:.edu“Keyword/Phrase” ~Resources

             intitle:resources“Keyword/Phrase”          

ALWAYS ENSURE THAT THE RESOURCE PAGECONTAINS ONLY EXTERNAL LINKSFOR HIGHER CHANCES OF BROKEN LINK REPLACEMENT and/or ADDITIONAL SOURCE.

SAMPLE QUERIES FOR BROKEN LINK BUILDING

SAMPLE OF RESOURCE PAGES/WEB PAGES

SAMPLE USE OF CHECK MY LINKS CHROME EXTENSION TO FIND BROKEN LINKS

A successful broken link building campaign depends the keywords used. 
Choose keywords and phrases that you would consider to be categories that your client might fall in, rather than the specific term.

EMAIL OUTREACH – SAMPLE EMAIL FOR BROKEN LINK & REPLACEMENT

Sample Email Outreach 1:

Sample Email Outreach 2:

Sample Email Outreach 3:

GUEST BLOGGING & EMAIL OUTREACH GUIDE

I. Link Prospecting: Overview

Links are essential to increasing traffic online. It’s safe to say that a business, whose website has no links, isn’t going to get any traffic from organic search or from other websites. 

That’s why businesses invest time and resources in link building, the process of securing a link on an independent website back to their own (client’s) site. 

What is Link Prospecting? 

Link prospecting refers to the process of finding relevant backlink targets based on the criteria of high-quality backlink.

Key Elements of a Successful Link Prospecting Strategy

Link prospecting entails a mix of creativity, experience and technical understanding. To push your link prospecting strategy forward, you need to have the following key elements: 

  • Research

Typing a few keywords into Google search box and getting the results is never enough. You need to have a blending of knowledge, skills, and patience when finding backlink targets

  • Quality Assurance

Next to finding new, relevant sites, you need to ensure the quality of these sites before any attempt to build links. 

  • Creativity

From using advanced search operators to leveraging social media, you constantly need to find unique yet effective ways to explore the web and look for new websites. 

  • Tools

Link prospective is one of the most time-consuming and challenging aspects of link building. It’s a must to have access to the best SEO tools to save time and deliver great results.

II. Guest Blogging: How to Find Guest Blogs

Guest Posting, also known as “guest blogging”, refers to an off-page SEO strategy of writing a creative content and publishing it on someone else’s blog or website in exchange for a link to your own blog, website, or social media. Guest posts are utilized to acquire backlinks and (or) gain exposure, popularity, and authority.


A. Finding Guest Post Targets

Next to putting some quality effort into writing an excellent, buzz-worthy article, you also need to be strategic about finding high-quality sites to contribute to. 

Here are 7 proven strategies for to find guest posting opportunities. 

1. Using Google search strings

Google is the best place to start link prospecting. A successful Google search string entails a well-curated combination of these three essential elements: keyword, search query, and advanced search operator. 

  • Keyword

Choose broad keywords that define the industry and/or the market of the client. 

  • Search query

A search query refers to a specific term or phrase you put into the search box in order to pull up a list of relevant results. 

  • Advanced search operator

An advanced search operator is a character or a string of characters used to narrow the focus of your search and give you exactly what you need. Combined with search queries, search operators retrieve more specific and relevant results. 

Here are some of the most commonly used search operators. 

  • site: this search operator can be used for a variety of purposes. mainly used to specify organization type.
  • inurl: This search operator will allow you to find results that contain a specific keyword in the URL, be it the domain name or the slug.
  • intitle: Similarly, the intitle search operator returns results that contain a specific keyword in the title of the page.
  • intext: restricts results to pages containing the specified term in the text
  • inanchor: will restrict the results to pages containing the terms you specify in the anchor text in links to the page
  • List of winning search strings

For tried and tested search operators and queries that retrieve the best results, you may refer to the following templates:

Your Keyword + “write for us”Your Keyword + “submit content”
Your Keyword + “guest article”Your Keyword + “submit your content”
Your Keyword + “guest post opportunities”Your Keyword + “submit post”
Your Keyword + “this is a guest post by”Your Keyword + “This post was written by”
Your Keyword + “contributing writer”Your Keyword + “guest post courtesy of ”
Your Keyword + “want to write for”Your Keyword + “guest posting guidelines”
Your Keyword + “submit blog post”Your Keyword + “submit an article”
Your Keyword + “contribute to our site”Your Keyword + “contributor guidelines”
Your Keyword + “guest column”Your Keyword + “contributing writer”
Your Keyword + “become a guest bloggerYour Keyword + “become an author”
Your Keyword + “guest blogger”Your Keyword + “become guest writer”
Your Keyword + “guest posts wanted”Your Keyword + “become a contributor”
Your Keyword + “looking for guest posts”Your Keyword + “submit guest post”
Your Keyword + “guest posts wanted”Your Keyword + “submit an article”
Your Keyword + “guest blogger wanted”Your Keyword + “submit article”
Your Keyword + “accepting guest posts”Your Keyword + “guest author”
Your Keyword + “writers wanted”Your Keyword + inurl: “guest blogger”
Your Keyword “articles wanted”Your Keyword + inurl: “guest post”

2. Utilizing guest posting platforms 

Another effective way is to search using guest posting directories and networks that keep the most updated, curated database of websites that accept guest posts. These directories are designed to make link prospecting easier for you. 

In most cases, you just need to provide the niche or category you’re looking for and the directories will show the best results. You may narrow down the results depending on the websites’ domain authority (DA), page authority (PA), traffic, bounce rate, and location. 


Examples of Guest Posting Tools: 

1. My Blog Guest 

Visit the site: https://myblogguest.com

2. Guest Post Engine 

Visit the site: https://www.guestpostengine.com/

3. Guest Post Tracker

Visit the site: https://www.guestposttracker.com/

4. Big Guest Posting 

Visit the site: https://www.bigguestposting.com/

3. Leveraging social media

There are many ways social media can be used to your advantage. 

Look for guest posting opportunities on Facebook, Twitter, Instagram, and LinkedIn. Just enter a basic guest post search string such as “keyword + guest post” or “guest posting opportunities”. 

You may follow a couple of high-authority blog owners who accept guest posts. You can even join guest blogging communities in social media pages where you can engage with blog owners and writers, sharing similar goals. 

4. Looking for guest blog compilations

If you don’t want to spend hours searching for guest posting opportunities the traditional way, you can use this cheat sheet. 

Simply type “lists of sites that accept guest posts” along with your keyword, and you’ll find a goldmine of guest posting targets, collected and curated by other bloggers for you. 

5. Finding your competitor’s links with backlink checkers

You can look for the competitors’ backlinks and use them to your advantage. 

First, do a quick competitor analysis. Look for sites that are ranking for a lot of keywords in your niche – these are your competitors. Take their homepage URL and place it into a good backlink checker to see a list of all their backlinks. You may find that a good chunk of their backlinks came from guest posts. 

Examples of Free Backlink Tools: 

1. Open Link Profiler

2. SEO Review Tools

3. The Hoth 

4. Small SEO Tools Backlink Checker

6. Using Google Reverse Image Search

This is one of the advanced strategies you may try. First, find someone in your niche who writes tons of content online and is likely to contribute to a lot of blogs. Second, grab the URL of the headshot they used for their author bylines. Lastly, place that URL into Google reverse image. You’ll now get to see a list of sites they’ve guest posted on. 

7. Social networking with bloggers and webmasters

Build a good relationship and keep in touch with the bloggers and webmasters are working with. Have a good record of their contact details in place. Should you run out of guest posting targets, you may ask them for referrals. You may even be referred to a high-authority site. 

B. Checking the quality of your target guest blogs 

Knowing the different strategies in seeking guest post targets isn’t enough – you should also know how to separate the winners from the losers.

What makes a guest posting website great? When comparing sites, see if they have the following criteria. 

1. It should have the ability to rank in the SERPs

Domain Authority (DA)
Domain Authority (DA) is a metric developed by MOZ which aims to predict the ranking strength of a website over time on the search engine result pages (SERPs). The ranking scores are measured by evaluating several factors, such as linking root domains and the number of total inbound and external links. 

Page Authority

Page Authority (PA), on the other hand, is another metric that predicts the ability for a specific page to rank in the SERPs. DA and PA scores range from 1 to 100 – the higher the score, the greater ability to rank. 

Use Moz Link Explorer, the best tool for checking the authoritative link profile of a website. Paste their homepage URL on the  box to get data including their DA, inbound and outbound links, ranking keywords, and their metrics over time. 

2. It needs to have an authoritative link profile

Find out the quality of websites linking to your target guest post site and the ones your target guest post site is linking to. 

  • Inbound links (backlinks)

An inbound link (backlink) refers to a link from an external website to your site. The backlinks shouldn’t come from paid sites. 

  • Outbound links

A good website links to authoritative websites and other external websites associated with their niche. You shouldn’t associate with websites that link to sites that promote porn, casinos, pills, and other adult content. 

3. It receives high traffic

If you want to obtain traffic, then look for high-traffic sites. While you can’t check their analytics, you can see their sociability levels across the web. See  whether they have social media pages and whether they have a significant amount of followers. 

4. It’s Niche-related

See if the site you’re looking into is related to your niche. Ideally, you would love to post your article about hotels and vacation tips on a travel blog, where it can be viewed and shared by travel enthusiasts – not on a blog related to tech and digital marketing. 

5. Check for engaging website content

Check whether the blog provides value to their visitors by publishing high-quality content. Are their articles informative and relevant? Do the blog postings have healthy comments? How do their social shares work? 

6. Check if the blog is currently active

Make sure the blog is active and is regularly publishing content. If you notice that the site’s most recent post is dated six months ago, look elsewhere. It’ll give you a harder time in your email outreach efforts. 

III. Email Outreach: How to Send Effective Outreach Emails

A. Data Gathering

1. Create a spreadsheet 

Keep a record of all your niche-relevant guest post targets. The spreadsheet should include the following: Website name, URL, niche, contact details, and niche. You may even include the DA. 

2. Read and understand the writing guidelines

Once you’ve reached the blog’s guest posting guidelines page, read and understand their contributor policy. Determine their do’s and don’ts, the required word count, and the number of backlinks allowed in the content. 

3. Determine how they can be contacted

Look for their email address, which is usually written along with the guidelines, and include it in your spreadsheet. You may also reach the webmaster via their on-site contact form or social media page. 

Then, reach the webmaster via email or contact form for inquiry, pitch, and submission. 

B. Creating a winning email outreach template

Webmasters receive tons of emails everyday. Your goal is to make your email stand out, from your subject line to your content ideas. 

1. Pay attention to your email subject line

email subject lines matter – it’s the first thing your recipient sees when he checks his inbox. If you feel like your messages are being ignored, chances are your email subjects are overly generic or spammy. 

An email subject line should be short, simple yet attention-grabbing – something that will create curiosity and urgency on your recipient’s end, Another tip is to make it personalized by adding the blog name. 

Below are some of the winning subjects you may use: 

  • Guest post proposal for [blog name]
  • Guest post inquiry for [blog name]
  • Guest post request for [blog name]
  • Great content ideas for [blog name]
  • Unique [niche] content ideas for [blog name]
  • Review these 3 blog post ideas for [blog name]
  • Free high-quality articles for [blog name]
  • High-quality guest post request for [blog name]
  • Request: Guest post ideas for [blog name]
  • Check out these link-worthy guest post ideas for your [blog name]
  • Hey [blogger name], here’s a great guest post idea for [blog name]
  • New guest post ideas for [blog name]
  • Add value to your subscribers: content ideas for [blog name]
  • Feed your content-hungry blog: content ideas for [blog name]
  • You haven’t covered this topic, right?
  • Let’s discuss your new blog post

Other tips: 

  • Don’t use all capital letters and unnecessary exclamation points
  • Avoid sugarcoating
  • Make sure it doesn’t sound spammy
  • Avoid unnecessary adjectives and adverbs

2. Establish a good persona

Put yourself in the shoes of your prospective website administrator. Of course, you’d prefer receiving articles from passionate content writers who are genuinely interested in your blog, instead of publishing spammy, poorly-written promotional articles from random link builders.

When sending an email outreach, send the notion that you’re a friendly, trustworthy, and skilled writer who is eager to provide valuable content for the blog’s readers. You can present yourself as a regular reader of their blog or someone who randomly stumbled upon their website while researching for something. Next, briefly state your achievements and guest posts on other popular websites. 

3. Keep your pitch personalized

Don’t just say, “hi admin” and copy-paste a generic-sounding email. Personalize every email outreach. 

When looking for prospects, make sure to determine the name of the administrator. You can find it in their “about us” page. If the name isn’t stated, just put address the blog owner using the name of the blog name + admin. 

  • Example: Hello Tour and Travel Blog Admin

It would also be smart to mention the blog’s previous works to imply that you’ve been following the blog for quite some time. 

4. Prepare a killer pitch

No matter how good your content topic is, the chances of it getting accepted would be low if you don’t package and promote it enough. 


Start with a straightforward yet catchy title for your guest post idea. You may also include a short description of what your content is about. You can also include a maximum of three topics. Your pitch should always be centered around the intention of providing benefit to your prospective blog. 

Your past writing accomplishments can also be used as a selling point. Consider including 1-3 links to your best published articles just to give your recipient a gist of your writing style. 

5. Keep your email short and precise

Nobody likes to read long, wordy, and boring emails so keep yours short and straightforward. Avoid sugar coating and using unnecessary adjectives and adverbs. 

Make sure to add a clear call-to-action statement or question at the end of the email. 

Examples of winning email templates: 

Template 1: You’re an avid reader with one topic idea 

Template 2: You’re an avid reader with one content idea + you’re an experienced writer

Template 3: You randomly stumbled upon their blog + you’re pitching three content ideas

Template 4: You’re pitching three content ideas + you’re an experienced writer 

C. Tracking response

1. Using mail trackers

Gone are the days when you send an email and just pray to get a response shortly, without any idea of whether or not it’s delivered successfully. Now, you can use email trackers to check if your message is delivered and opened by its respective receiver. You can even see webmasters who choose to ignore your mail.

Mailtrack is the best tool to start with.

Mailtrack (email Tracking for Gmail)

Mailtrack is an email tracking extension for Gmail, that allows you to know If the emails you’ve sent have been read or not. It’s free and unlimited. 

  • ()  means that your email has been sent, but not opened. 
  • (✓✓) mean that your email has been opened.

It includes “sent with mailtrack” signature. If you want to send emails without the signature, you may upgrade to the paid version, “Mailtrack Pro”. You may also check out other mail trackers including Yesware and Boomerang. 

D. Sending your guest post article

1. Bringing the content idea to life

If a webmaster is interested in any of your content ideas, he/she will ask you to send the article for review. Depending on the quality of your content, you may be asked to revise your article to make it deem fit for the blog. 

2. Generating a link-worthy guest post article

Before sending an article in, refer to the blog’s “write for us” page and make sure you comply with the guidelines. 


The format of your article should be reader-friendly, with short paragraphs, subheadings for dissecting the content, and relevant images. Listicles, tips and tricks, and How-To’s are commonly-used formats. 

You should include two backlinks in your guest post: one link in your article body and one in your author bio, and make sure to include semantic keywords. 

3. Following Up

Following up is easier if you have an email tracker. You become aware of why you can’t get a response: it’s either the recipient is inactive or the recipient blatantly ignores your message. The latter implies lack of interest on the webmaster’s end. 

Here’s a sample of a follow-up email.

4. Canceling Submission

Ideally, you should receive a response within three days. If not, following up once is enough for you to decide whether to push through with your submission or cancel and move forward with a different guest posting blog. If you don’t get a response after the first follow up, it’s time to cancel your submission and move on. 

Simply send a short, precise, and polite message, stating your guest post withdrawal due to the lack of response. 

E. Updating the Guest Posting Spreadsheets

1. Checking the published article

Let’s suppose your article has been published. Generally, the webmaster sends a brief email, informing the writer about the successful guest post and the article’s live link. 

After receiving the good news, review the published article and check if the links you placed are included in the final output. If not, notify the webmaster right away.

If you’re satisfied with the output, send a short “thank you” email to the webmaster. 

2. Updating the guest post tracker

Simply copy the link of the published link and paste it on your guest post tracker. Put the final title of the article, the date posted, and the anchor texts placed. 

IV. Must-Have Tools for Link Prospecting

Let’s suppose you wanted to start a guest blogging campaign. You’ll find some relevant sites that accept guest posts, compile them, make sure they’re a good fit, look for their contact details, and send a well-crafted, personalized outreach email. 

If you plan to target a few sites, you can do all these manually. But if you plan to target a large number of sites and build links efficiently, you need to use professional link prospecting tools. 

Link building tools are designed to make your campaign easier in every step of the way. Below are three of the best tools professional link builders swear by. 

1. Link Prospector

Link prospector quickly and efficiently look up relevant link opportunities for guest blogging, niche directories, sponsorships, link pages, and more. It’s designed to help link builders and content marketers search and organize outreach opportunities. 

Step One: Choose your report type

Step Two: Enter your keywords or key phrases

Step Three: Find link opportunities 

Know more about Link Prospector here: https://linkprospector.citationlabs.com/

2. Ontolo

Ontolo is another powerful tool you can use to find link prospects you can contact. No need to type advanced search queries on google, think of other ways you can say “guest post” or “write for us”, and scan pages after pages – ontolo takes care of expanding your prospecting queries. 

The tool instantly searches your prospects using advanced queries and narrows down the results depending on how you configure the tool and the type of keywords you provide. 

Know more about Ontolo here: https://ontolo.com/

3. Citation Labs

Citation Labs, the maker of Link Prospector, is an enterprise link building agency. Aside from Link Prospector, they have developed other tools for SEO specialists, link builders, content marketers, and CEOs, including the Broken Link Builder, Co-Citation Tool, Contact Finder, and Zipsprout. 

Know more about Citation Labs here: https://citationlabs.com/tools/

V: Guest Blogging & Outreach Flow Chart

THE DEFINITIVE GUIDE TO GUEST BLOGGING

Welcome to Guest Blogging 101

Guest blogging, also known as “guest posting”, is the practice of writing and publishing an article on someone else’s blog or website in order to build relationships, exposure, authority, and links. Guest Blogging is one of the strategies used by SEO Experts to build links.

Aside from creating an opportunity to share your insights with a vast number of online users, guest blogging also paves the way for sending traffic to your blog and improving your website’s SEO. 

This guide takes you to the challenging yet fun process of guest blogging. It covers everything you need to know from tips and tricks on how to find great guest posting opportunities, to sending effective outreach emails that will surely get your engaging articles published. 

1 | Guest Blogging

1A | What is Guest Blogging?

Guest blogging, also known as “guest posting”, is a popular content  marketing strategy for blogs and businesses. It refers to an off-page SEO strategy of writing a content to  be published on another blog or website in exchange for a link to your blog, website, or social media page.  

Guest posting is an effective way  to acquire backlinks, gain exposure, and enhance the author’s popularity. By providing good blog posts for other sites to publish, you can reach a wide audience who can visit your site and help you achieve your goals.

1B | Three Ways Guest Posting Can Help Grow Your Online Audience

1. Guest posting improves your SEO

Guest blogging helps you effectively generate inbound links to your website and boost your site’s link profile. Backlinks are one of the most important ranking factors in SEO – and guest posting on a top-notch site makes it easy for you to gain high-quality backlinks.You can have your links placed within the body of the article, which is ideal since they’re more likely to be clicked by readers. You can also have it placed on the biographical paragraph (author bio) at the end of the article, which speaks about your background and your company or business.

2. Guest posting helps build authority and branding

If you’re guest posting for your personal brand, your business, or a client’s website, guest blogging can be an effective tool for building authority and increasing brand awareness. The key is to have your guest post published on authority blogs in your niche in order to be known by the right audience.

 3. Guest posting leads to high-quality traffic

Are you selling a product or offering a service? Next to increasing awareness, the highly-qualified traffic your brand or business website gets from the links in your guest posts can also lead to conversion.

1C | The Core Goals of Guest Blogging

Before you begin a guest blogging campaign, you need to decide first what your main objective is. Establishing a goal will help you determine the best blogs to submit guest posts to.

There are three main guest blogging goals:

  • To build backlinks to your website
  • To get exposure or traffic back to your website
  • To position yourself as an authoritative brand/personality in the industry

If your goal is to build backlinks to your site and rank in the SERPs, you need to target blogs with high domain authority. If you want to be well-known in the industry and get more exposure back to your site, then you’ll need to find blogs with a large-sized and engaged audience. With the right kind of content on the right blog, you can achieve all three of these things.

2 | Link Prospecting: How to Find Guest Blogging Opportunities

2A | Finding High-quality Guest Post Targets

Guest blogging isn’t just about putting some quality effort into writing an excellent, buzz-worthy article. For a guest blogging strategy to be successful, you need to be resourceful when looking for high-quality sites to contribute to. 

We call it link prospecting, the process of finding relevant backlink targets based on the criteria of high-quality backlink.

Here are 7 proven strategies to prospect the web and find the best guest posting opportunities. 

1. Using Google Search Strings

Google is the best place to start link prospecting. A successful Google search string entails a well-curated combination of these three essential elements: keyword, search query, and advanced search operator. 

  • Keyword – Choose broad keywords that define the industry and/or the market of the client. 
  • Search query – A search query refers to a specific term or phrase you put into the search box to pull up a list of relevant results. 
  • Advanced search operator – An advanced search operator is a character or a string of characters used to narrow the focus of your search and give you exactly what you need. Combined with search queries, search operators retrieve more specific and relevant results. 

 Here are some of the most commonly used search operators. 

  • inurl: This search operator will allow you to find results that contain a specific keyword in the URL, be it the domain name or the slug.
  • intitle: Similarly, the intitle search operator returns results that contain the specific keyword in the title of the page.
  • intext: The intext search operator narrows down the results to pages containing the specified term in the text
  • inanchor: This search operator limits the results to pages containing the terms you specify in the anchor text in links to the page
  • site: The site search operator can be used to specify the organization type.

Examples of Winning Search Strings

For tried and tested search operators and queries that retrieve the best results, you may refer to the following templates:

Your Keyword + “write for us”Your Keyword + “submit content”
Your Keyword + “guest article”Your Keyword + “submit your content”
Your Keyword + “guest post opportunities”Your Keyword + “submit post”
Your Keyword + “this is a guest post by”Your Keyword + “This post was written by”
Your Keyword + “contributing writer”Your Keyword + “guest post courtesy of ”
Your Keyword + “want to write for”Your Keyword + “guest posting guidelines”
Your Keyword + “submit blog post”Your Keyword + “submit an article”
Your Keyword + “contribute to our site”Your Keyword + “contributor guidelines”
Your Keyword + “guest column”Your Keyword + “contributing writer”
Your Keyword + “become a guest bloggerYour Keyword + “become an author”
Your Keyword + “guest blogger”Your Keyword + “become guest writer”
Your Keyword + “guest posts wanted”Your Keyword + “become a contributor”
Your Keyword + “looking for guest posts”Your Keyword + “submit guest post”
Your Keyword + “guest posts wanted”Your Keyword + “submit an article”
Your Keyword + “guest blogger wanted”Your Keyword + “submit article”
Your Keyword + “accepting guest posts”Your Keyword + “guest author”
Your Keyword + “writers wanted”Your Keyword + inurl: “guest blogger”
Your Keyword “articles wanted”Your Keyword + inurl: “guest post”

2. Utilizing Guest Posting Software

Another effective way is to search using guest posting directories and networks that keep the most updated, curated database of websites that accept guest posts. These directories are designed to make link prospecting easier for you. 

In most cases, you just need to provide the niche or category you’re looking for and the directories will show the best results. You may narrow down the results depending on the websites’ domain authority (DA), page authority (PA), traffic, bounce rate, and location. 

Examples of Guest Posting Tools: 

1. My Blog Guest 

Site: https://myblogguest.com

2. Guest Post Engine 

Site:https://www.guestpostengine.com/

3. Guest Post Tracker

Site:https://www.guestposttracker.com/

4. Big Guest Posting 

Site: https://www.bigguestposting.com

3. Leveraging Social Media

There are many ways social media can be used to your advantage. Look for guest posting opportunities on Facebook, Twitter, Instagram, and LinkedIn. Just enter a basic guest post search string such as “keyword + guest post” or “guest posting opportunities”. 

You may follow a couple of high-authority blog owners who accept guest posts. You can even join guest blogging communities in social media pages where you can engage with blog owners and writers, sharing similar goals. 

 4. Looking for Guest Blog Compilations

If you don’t want to spend hours searching for guest posting opportunities in the traditional way, you can use this cheat sheet. Simply type “lists of sites that accept guest posts” along with your keyword, and you’ll find a goldmine of guest blogging sites, collected and curated by other bloggers for you. 

 5. Reverse Engineering (Finding your Competitor’s Links)

You can look for the competitors’ backlinks and use them to your advantage. First, do a quick competitor analysis. Look for sites that are ranking for a lot of keywords in your niche – these are your competitors. 

Take their homepage URL and place it into a good backlink checker to see a list of all their backlinks. You may find that a good chunk of their backlinks came from guest posts. 

 Examples of Free Backlink Tools: 

1. Open Link Profiler

  • Know more about Open Link Profiler here: http://openlinkprofiler.org/

2. SEO Review Tools

  • Know more about SEO Review Tools here: https://www.seoreviewtools.com/valuable-backlinks-checker/

3. The Hoth 

  • Know more about The Hoth here: https://www.thehoth.com/backlinks-checker/

4. Small SEO Tools Backlink Checker

  • Know more about Small SEO Tools Backlink Checker here: https://smallseotools.com/backlink-checker/

6. Using Google Reverse Image Search

This is one of the advanced strategies you may try. 

First, find someone in your niche who writes tons of content online and is likely to contribute to a lot of blogs. Second, grab the URL of the headshot they used for their author bylines. Lastly, place that URL into Google reverse image. You’ll now get to see a list of sites they’ve guest posted on. 

7. Social networking with bloggers and webmasters

Build a good relationship and keep in touch with the bloggers and webmasters are working with. Have a good record of their contact details in place. Should you run out of guest posting targets, you may ask them for referrals. You may even be referred to a high-authority site. 

2B | Checking the Quality of Your Target Guest Blogs

Knowing the different strategies in seeking guest post targets isn’t enough – you should also know how to separate the winners from the losers. When comparing sites, see if they have the following criteria. 

 1. It should have the ability to rank in the SERPs

  • Domain Authority (DA) – Domain Authority (DA) is a metric developed by MOZ which aims to predict the ranking strength of a website over time on the search engine result pages (SERPs). The ranking scores are measured by evaluating several factors, such as linking root domains and the number of total inbound and external links. 

Use Moz Link Explorer, the best tool for checking the authoritative link profile of a website. Paste their homepage URL on the box to get data including their DA, inbound and outbound links, ranking keywords, and their metrics over time. 

2. It needs to have an authoritative link profile

Find out the quality of websites linking to your target guest post site and the ones your target guest post site is linking to. 

  • Inbound links (backlinks) – An inbound link (backlink) refers to a link from an external website to your site. The backlinks shouldn’t come from paid sites. 
  • Outbound links – A good website links to authoritative websites and other external websites associated with their niche. You shouldn’t associate with websites that link to sites that promote porn, casinos, pills, and other adult content. 

3. It receives high traffic

If you want to obtain traffic, then look for high-traffic sites. While you can’t check their analytics, you can see their sociability levels across the web. See whether they have social media pages and whether they have a significant number of followers. 

4. It’s niche-related

See if the site you’re looking into is related to your niche. Ideally, you would love to post your article about hotels and vacation tips on a travel blog, where it can be viewed and shared by travel enthusiasts – not on a blog related to tech and digital marketing. 

5. The website publishes engaging content

Check whether the blog provides value to its visitors by publishing high-quality content. Are their articles informative and relevant? Do the blog postings have healthy comments? How do their social shares work? 

6. The website is currently active

Make sure the blog is active and is regularly publishing content. If you notice that the site’s most recent post is dated six months ago, look elsewhere. It’ll give you a harder time in your email outreach efforts. 

2C | Key Elements of a Successful Link Prospecting Strategy

Link prospecting entails a mix of creativity, experience, and technical understanding. To push your guest blogging campaign forward, your link prospecting strategy needs to have the following key elements: 

  • Detailed Research – Typing a few keywords into the Google search box and getting the results is never enough. You need to have a blending of knowledge, skills, and patience when finding backlink targets.
  • Quality Assurance – Next to finding new, relevant sites, you need to ensure the quality of these sites before any attempt to build links. 
  • Creativity – From using advanced search operators to leveraging social media, you constantly need to find unique yet effective ways to explore the web and look for new websites. 
  • Advanced Tools – Link prospecting one of the most time-consuming and challenging aspects of link building. It’s a must to have access to the best SEO tools to save time and deliver great results.

3 | Generating Content: How to Submit a Great Guest Post

What truly makes a great guest post? This is one of the first few questions you may ask. Should you aim for a 1000+ word count? Does it need to have lots of pictures? Do you need to have at least 7 subtopics?

The short answer is, all boils down to the quality of the blog you’re submitting your guest post to. Below are some good tips for making your guest post as great as possible.

3A | Writing a Link-worthy, Share-worthy Guest Post

1. Make it easy and fun to read

Content creation is the most exciting phase of guest blogging. Make sure every article is not only informative but original and interesting as well. It should contain attention-grabbing headlines and subheadings, relevant keywords, and appealing images for a better reading experience.

2. Get to know your target blog’s content

The rule of thumb is to format your guest posts like the ones on the blog you’re submitting to. Pay attention to their formatting, like their use of subheadings, images, and quotes. If the site has lengthy 1000+ word posts with one photo per subtopic, your post should have the similar elements. If it has short 500-word articles with only a featured image, do the same for your content.

2. It should be informative, not promotional

Your guest post should be a valuable source of information – not a promotional article about your business, products, and services. You can, however, place an anchor text within the body of the article but make sure it’s discreet and relevant. Any information about your company should be reserved for the author bio.

3. Include a call to action statement

At the end of your guest post, make sure to add a call to action for comments. A short sentence like, “what can you say about this [topic]? Share your thoughts below” can generate discussion and improve the quality of your guest post.

3B | Crafting a Good Author Bio

You may encounter blogs that only allow one do-follow link and/or the ones that don’t allow links within the content body. In many cases, the author bio is the only place you’re allowed to include self-promotion backlinks to your website, blog, or social media.

Example:

Author Bio: Mina Corpuz is one of the lifestyle writers for Aspect Hotel Park West Dublin, a modern hotel, delivering exceptional accommodation in Dublin and dining experiences for leisure and corporate travelers. Writing articles about travel, food, and lifestyle is one thing she finds enjoyable, next to petting her cat.”

Aside from a creative description of who you are as a blogger and what you do, your author bio should include a link back to your site (home page or a specific web page) with your target anchor text. Your anchor text can be the name of your business or a target keyword. If you want to increase social media followers, you may include put “follow me on [insert social media page link]” at the end of your bio.

4 | Email Outreach: How to Send Effective Outreach Emails

Webmasters receive tons of emails every day. Whether you’re pitching an idea or submitting a full guest post, your goal is to make your email stand out, from your subject line to your content title.

4A | Preparing to Pitch a Guest Post

1. Collate prospects in a spreadsheet 

Keep a record of all your niche-relevant guest post targets. Look for their email address, which is usually written along with the guidelines, and include it in your spreadsheet. You may also reach the webmaster via their on-site contact form or social media page. 

The spreadsheet should include the following: Website name, URL, niche, contact details, and niche. You may even include the DA. 

2. Read and understand the writing guidelines

Before contacting the blog owner, read and understand their guest posting policies and craft your content in accordance with the guidelines. Determine their do’s and don’ts, the required word count, and the number of backlinks allowed in the content. 

Does the blog owner want you to pitch a content idea first? Or do they want you to submit a full article? What’s their ideal format? Do you have to create an account and submit your article for review via WordPress?

4B | Crafting a Winning Email Outreach

1. Pay attention to your email subject line

Email subject lines matter – it’s the first thing your recipient sees when he checks his inbox. If you feel like your messages are being ignored, chances are your email subjects are overly generic or spammy. 

An email subject line should be short, simple yet attention-grabbing – something that will create curiosity and urgency on your recipient’s end. Another tip is to make it personalized by adding the blog name. 

 Below are some of the winning subjects you may use: 

Guest post proposal for [blog name]Check out these link-worthy guest post ideas for your [blog name]
Guest post inquiry for [blog name]Hey [blogger name], here’s a great guest post idea for [blog name]
Guest post request for [blog name]New guest post ideas for [blog name]
Great content ideas for [blog name]Add value to your subscribers: content ideas for [blog name]
Unique [niche] content ideas for [blog name]Feed your content-hungry blog: content ideas for [blog name]
Review these 3 blog post ideas for [blog name]You haven’t covered this topic, right?
Free high-quality articles for [blog name]Let’s discuss your new blog post
High-quality guest post request for [blog name]Request: Guest post ideas for [blog name]

Other tips: 

  • Don’t use all capital letters and unnecessary exclamation points
  • Avoid sugarcoating
  • Make sure it doesn’t sound spammy
  • Avoid unnecessary adjectives and adverbs

2. Establish a good persona

Put yourself in the shoes of your prospective website administrator. Of course, you’d prefer receiving articles from passionate content writers who are genuinely interested in your blog, instead of publishing spammy, poorly-written promotional articles from random link builders.

When sending an email outreach, send the notion that you’re a friendly, trustworthy, and skilled blogger who is eager to provide valuable content for the blog’s readers. You can present yourself as a regular reader of their blog or someone who randomly stumbled upon their website while researching for something.

 3. State why you should be a guest blogger

Your past writing accomplishments can also be used as a selling point. Consider including 1-3 links to your top published articles elsewhere just to give your recipient a gist of your writing style. 

4. Personalize your email

Don’t just say, “hi admin” and copy-paste a generic-sounding email. Personalize every email outreach. 

When looking for prospects, make sure to determine the name of the administrator. You can find it in their “about us” page. If the name isn’t stated, just put address the blog owner using the name of the blog name + admin (e.g. Hello Tour and Travel Blog Admin)

It would also be smart to mention the blog’s previous works to imply that you’ve been following the blog for quite some time. 

5. Keep your email short and precise

Nobody likes to read long, wordy, and boring emails so keep yours short and straightforward. Avoid sugar coating and using unnecessary adjectives and adverbs. Make sure to add a clear call-to-action statement or question at the end of the email. 

6. Prepare a killer pitch

No matter how good your content topic is, it’s unlikely to be accepted if you don’t package and promote it enough. 

Start with a straightforward yet catchy title for your guest post idea. You may also include a short description of what your content is about. You can also include a maximum of three topics. Your pitch should always be centered around the intention of providing benefit to your prospective blog. 

Next, briefly state your achievements and guest posts on other popular websites. 

Examples of winning email templates: 

Template 1: 

Template 2: 

Template 3: 

Template 4: 

7. Track your submission with mail trackers

Gone are the days when you send an email and just pray to get a response shortly, without any idea of whether or not it’s delivered successfully. Now, you can use email trackers to check if your message is delivered and opened by its respective receiver. You can even see webmasters who choose to ignore your mail.

Mailtrack is the best tool to start with.

Mailtrack is an email tracking extension for Gmail, that allows you to know If the emails you’ve sent have been read or not. It’s free and unlimited. 

  • (✓) means that your email has been sent, but not opened. 
  • (✓✓) means that your email has been opened.

It includes “sent with mailtrack” signature. If you want to send emails without the signature, you may upgrade to the paid version, “Mailtrack Pro”. You may also check out other mail trackers including Yesware and Boomerang. 

4C | Sending and Monitoring Your Guest Post Article

1. Bring the content idea to life

If a webmaster is interested in any of your content ideas, he/she will ask you to send the article for review. Depending on the quality of your content, you may be asked to revise your article to make it deem fit for the blog. 

2. Generate a link-worthy guest post article

Before sending an article in, refer to the blog’s “write for us” page and make sure you comply with the guidelines. The format of your article should be reader-friendly, with short paragraphs and subheadings for dissecting the wordy content, and relevant images for making it look appealing. Listicles, tips and tricks, and how-tos are commonly-used formats. 

Ideally, you should include two backlinks in your guest post: one link in your article body and one in your author bio, and make sure to include semantic keywords. 

3. Follow up, if necessary

Following up is easier if you have an email tracker. You become aware of why you can’t get a response: it’s either the recipient is inactive or the recipient blatantly ignores your message. The latter implies a lack of interest on the webmaster’s end. 

4. Know when to cancel submission

Ideally, you should receive a response within three days. If not, following up once is enough for you to decide whether to push through with your submission or cancel and move forward with a different guest posting blog. If you don’t get a response after the first follow up, it’s time to cancel your submission and move on. 

Simply send a short, precise, and polite message, stating your withdrawal due to a lack of response. 

4D | Storing your Published Guest Post

1. Checking the published article

Let’s suppose your article has been published. Generally, the webmaster sends a brief email, informing the writer about the successful guest post and the article’s live link. 

You can also check the site from time to time to see if the webmaster has published your guest post.

After receiving the good news, review the published article and check if the links you placed are included in the final output. 

If not, notify the webmaster right away. If you’re satisfied with the output, send a short “thank you” email to the webmaster. 

2. Collate everything in the guest post tracker

Simply copy the link of the published link and paste it on your guest post tracker. Put the final title of the article, the date posted, and the anchor texts placed. 

3. Promote your guest post

To boost your published guest post’s reach, webmasters would encourage you to share your post on your social media accounts,  

5 | Must-Have Tools for Guest Blogging

Let’s suppose you wanted to start a guest blogging campaign. You’ll find some relevant sites that accept guest posts, compile them, make sure they’re a good fit, look for their contact details, and send a well-crafted, personalized outreach email. 

If you plan to target a few sites, you can do all these manually. But if you plan to target a large number of sites and build links efficiently, you need to use professional link prospecting tools. 

Link building tools are designed to make your campaign easier every step of the way. Below are three of the best tools professional link builders swear by. 

5A | Link Prospector

Link prospector quickly and efficiently looks up relevant link opportunities for guest blogging, niche directories, sponsorships, link pages, and more. It’s designed to help link builders and content marketers search and organize outreach opportunities. 

Step One: Choose your report type

Step Two: Enter your keywords or keyphrases

Step Three: Find link opportunities 

Know more about Link Prospector here: https://linkprospector.citationlabs.com

5B | Ontolo

Ontolo is another powerful tool you can use to find link prospects you can contact. No need to type advanced search queries on Google, think of other ways you can say “guest post” or “write for us”, and scan pages after pages – ontolo takes care of expanding your prospecting queries. 

The tool instantly searches your prospects using advanced queries and narrows down the results depending on how you configure the tool and the type of keywords you provide. 

Know more about Ontolo here: https://ontolo.com/

5C | Citation Labs

Citation Labs, the maker of Link Prospector, is an enterprise link building agency. Aside from Link Prospector, they have developed other tools for SEO specialists, link builders, content marketers, and CEOs, including the Broken Link Builder, Co-Citation Tool, Contact Finder, and Zipsprout. 

Know more about Citation Labs here: https://citationlabs.com/tools/

6 | Guest Blogging Flow Chart

Guest Blogging Flow Chart

Download the Guide

Link Building Fundamentals, Strategies and Resources

Before we go to Link Building and everything about it, let us briefly discuss the search engines. A search engine is a website designed to collect and organize content from the Internet. Google, Yahoo, and Bing are examples of search engines.

For example, you, as the Internet user, type a word (which we will call a keyword) in the search tab of Google and the search engine will rank the web pages accordingly. As much as we want to keep things simple by just that, truth is the search engines just don’t magically rank the web pages randomly. That’s what we are going to find out.

A search engine has 4 major functions:

  • Crawling – the search engine crawls thousands and possibly millions of webpages so that it can appear whenever a user performs a search
  • Building an index – after a webpage gets crawled, it will be index in the same category as webpages similar to it. They will all be stored in massive hard drives so that they can be recalled when there is a query. However, the amount of data to be indexed has become huge, so the hard drives are separated into different data centers, so that when there is a query the search engine can recall a webpage immediately.
  •  Calculating relevancy and ranking – One reason why search engines rank websites accordingly in a particular search is because they want to give the best results to the search engine user. That’s why relevancy and ranking are affected by one factor – popularity. The more people trying to access a website, the more likely it will have a higher pager rank.
  • Serving results – the search engines want to serve results fast and useful to the search engine user.

All search engines go by this basic process when conducting search processes, but because there are differences in search engines, there are bound to be different results depending on which engine you use.

When a person searches for something online it requires the search engines to do just things:

  • Return only those results that are relevant or useful to the searcher’s query.
  • Rank those results in order of perceived value or importance.

It is both relevance and importance that the process of search engine optimization is meant to influence.

Relevance means more than having a page with the words you searched for prominently displayed. Search engines interpret importance as popularity – the more popular a site, page or document the more valuable information contained therein must be.  And how do search engines primarily measures relevance, value, and popularity? – Links.

What is a link in the simplest term?

Let us say we go to a website and there is a specific word there that when you click will direct you to another site. That word “links” the particular website to the other site. Links are what connects websites to other sites. It is also the way for search engines to gauge what website is relevant for a specific search query. Let us examine first the importance of links

Why are links important?

First, there are two kinds of links:

  • Internal Links – links found in the website that link to specific pages or content of that website.
  • External Links –
    • Outbound Links – Links from the website that links to webpages that are not part of the website
    • Inbound Links – Links found in the internet (in other websites and webpages) that link back to the website

The value of links can be determined based on two things

  • Link Quantity – the number of links
  • Link Quality – How relevant, important, and popular the links are

Imagine if one word or phrase from a specific website links back to your website. Not an issue right? Now imagine, hundreds of websites having a single phrase or two on them linking back to your site, what will search engines think of your website?

  • The more the website has links connecting to it, the higher the chance that many people will click that link and land on your website.
  • If many people click on those links and lands on your sites, the search engines will think that your site is popular.
  • The more the site becomes popular, the more search engines will think that your site is relevant and credible. It means that other websites trust your website because they link back to you.

What is Link Building?

Link Building is an SEO process wherein search engine optimizers artificially create links in a way that it will appear natural to the search engines. These people will create and submit content (which has a link that connects to the website) through various methods such as article submissions and blog creations which will be discussed later. For now, let us just think of link building as a method of producing content in the Internet which has a link back to the website.

The Benefits of Link Building

  • It improves Organic Search Engine Rankings – When a person types a keyword, there is the organic search and the paid search. Link Building can make the website rank up in the organic search. And people generally think of paid search as bias. So it will look very natural if the website is high above the search engine’s organic search.
  • It is a good technique for Flash Websites – Flash websites cannot be read properly by search engine spidersWhat appears to be a beautiful flash page to a user is just a blank a webpage to the spider. What’s worse is that sometimes the spider will just think that the flash site is just a link site. Link Building can allow inbound links to the flash website, making it a good way of SEO-ing the site.
  • It can result in high ROI in the long run. Investing in SEO may seem quite costly for someone, but the results can even outweigh what one previously invested for it.
  • Generate Brand Awareness and Recognition – Link building means putting links from various websites that will link back to the site. All these websites’ visitors will see the links and possibly click on them – hence establishing brand awareness.

So how are we going to build links?

Good question, in fact there are a lot of ways. By now you have a pretty good idea of what links are and why they are important, so it’s time to actually build them.

Directory Submissions

Online directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. Submit your website to various directories and if your website gets accepted, voila! A new link has been built!

Steps in Directory Submission

*note: the above process may be in a different order in other directories.

When you submit to a directory under a particular category, you allow the search engine to categorize your site under a relevant topic. This is particularly important if your website is full of images or is made of Flash. Flash cannot be crawled by search engine spiders so your best bet is to build links for your Flash website.

Press Releases

Publishing press releases on the web is one great way of going about the successful publicity of your site. This is something that more people may prefer reading because it contains useful information that people would want to know about an online business or a new product or service that just came around lately.

And because the purpose of press releases is to announce newsworthy events or updates, it should contain a number of necessary information that its readers would look for.

Article Submission

Write articles relevant to your website’s niche, sign up with article submission sites, and then submit your article.

The thing with article submission is that if you are just one person, you cannot do a lot of articles a day (assuming it’s not your job) and what’s more, if you just focus on article submission, you can only build fewer links that when you do blog commenting and forum postings.

On the bright side, it is your way of sharing your expertise. Imagine if a lot of people viewed and read your article at a specific website – they will naturally go to your site and find out more about your content. They key is always quality, which is after all, more important in the eyes of the search engines.

Blog and Blog Commenting

  • Choose a Blog Platform (Blogger, WordPress, Typepad, etc.)
  • Set up a blog related to your website or niche
  • Write blog postings
  • Repeat the process daily or weekly

The key with blogs is that you should always update it. They are an excellent source of traffic since it is not stagnant like most static websites out there. A simple way of getting traffic is to comment on other blogs as well. In that way, people can see your link, and there is a chance that they will click the link back to your site because you posted a relevant comment in theirs.

Forum

Forum is an online discussion site. It is a place where people can post messages and respond to each other. Forums are  also known as bulletin board or message board. Forums are an yet another excellent resource of information that you can often not find anywhere else in the web. It is the right place where you will get relevant information related to your needs. Many of the websites receive a very high amount of traffic and are a huge opportunity for whatever niche your site may fall into. By making an effective signature link for each your posts, you can see an drastic increase in our backlinks and also traffic. This traffic is often highly targeted.

Social Bookmarking

The term social bookmarking refers to sharing and optimized documenting of link lists to useful information. Social bookmarking sites are ideal for promoting websites, as they offer great exposure and relevant traffic, which helps to increase the website’s search engine rankings.

The main objective of social bookmarking a website is to reach out to a global audience. By sharing your site within the domain of internet, you can actually increase the possibility of more visitors. The basic idea of social bookmarking with regards to SEO is similar to the concept of adding a website to a web browser. It is a platform where you can publish, categorize as well as share your bookmarks with other internet users.

Social Networking

Social networking is a grouping of individuals into specific groups, of their interest. It allows people to express their individuality and meet people with similar interest.

Many social networking sites allow you to enter a link back to your website in your profile on their site, like we can say that LinkedIn, Digg and many other offer good SEO opportunities. And one thing that you should remember is that you should participate in these communities on a regular basis because the more you are participating the more popular your profile will become, which will help in your SEO efforts.

1.    You post your links.
2.    People follow those links and read what you’ve written/posted.
3.    Of those people who liked your post/article/idea, some will talk about it and add a link to your site where the information is.
4.    The new links will generally have a “follow all” tag, telling the crawlers to follow them.
5.    Those inbound links will bring in organic traffic and add authority to your site, which, in turn, will raise your search engine result positioning and Page Rank.

Guest Blogging  can be a great way to help build up your brand, earn recognition, and even get some great links back to your site.

Sample Google Guest Post Query:

  1. guest post
  2. “guest post”
  3. “about the author”
  4. “write for us”
  5. “blog for us”
  6. “guest blog for us”
  7. “guest blogger”
  8. guest blogger
  9. guest contributor
  10. “guest contributor”

So now you know how to distribute links in the Internet. These links generally, when clicked, will make the user land into your website. But how do we classify these links? How can these links become more valuable? What are the link-building schemes a search engine optimizer can perform?

One Way Link Building

One way links happen in such a way that one site (site a) has a link to another site (site b) in such a way that site b has no link back to site a. This method of link building is valuable in the eyes of the search engines because they will not think that you exchange links with the other site (obviously.)

2 Way Link Building

In 2 Way Link Building, both websites are link to each other. This means that site a has a link to site b while site b also has a link to side a. This is called reciprocal linking and this, naturally, establishes relationship between the to sites that are link to each other.

3 Way Link Building

This is quite different. In 3 way link building, 3 websites are link to each other in such a way that not one of them has a link that goes back to the site that links to it. This can be explained clearly by looking at the diagram below:

In the example above website A has a link to website B. Website B is not link to A but rather has a link to C. Website C does not link back to B but rather to website A. That is 3 way link building.

In order for this to be successful, one trick is that all 3 websites have different IP address. The search engines can find if all 3 websites are hosted/posted from only one IP, which will make the link building appear artificial. We don’t want that to happen.

Link Baiting

Unique in this manual is an additional guide on how to properly do link baiting. This is something that will make your website visitors to naturally link back to your site, or make them click on a link in your site; hence it’s called a bait– something interesting enough to catch people’s attention. There are ways to do this.

The Types of Link Bait

  • Informational hooks – a hook that provides information that is very useful to the point that the reader might think he can help others by sharing it to his website or his Facebook page.
  • News – especially if your are the first one to break the news, people will share a link of your website to their network of friends in the Internet, all because of your breaking news.
  • Humor hooks – whether it is a joke or a funny picture or a gag, people generally share this kinds of things in their network of friends.
  • Evil Hooks – write something bad about something and people will link your website or article to their network of friends so that all of them can counter your argument or downright hate you. The evil hook may be a low score of a critically acclaimed video game or something personally offensive to a majority of people, whatever it is, your link bait is successful because people go to your site because of the evil hook.
  • Widget Hook – a badge, a plugin or an image that can be put into another website, which will then link back to your site.
  • Resource hook – when you link to a site that serves as your resource in your article, you are creating a resource hook. This is particularly effective when a big site in your industry links to your website as resource for the information the big site has on its site.

What makes up a link bait?

There are elements to a successful link bait which this manual details as the following:

  • Header – this should be strong enough to catch people’s attention and make them read the content.
  • Information – you should make a strong copy (strong appealing words) that can entice the readers to read all the way down to your hook.
  • Visuals – accompany your link bait with a relevant and catchy picture. Visuals along with the header can create a strong initial impression.
  • The Unexpected Hook – this is the copy that triggers people to link to your site or click your link. This should be creative and very catchy as everything lay on this.
  • Contact list or share Button – the share button right after the hook can make the readers to link your site immediately.

Link Bait can be an essential tool in link building since it is not enough to build links alone. Remember that when people click on your links, it will make your site (the site where the link will land) appear more valuable and relevant to the search engines.

Link Building Strategy

Link building is a tough job. It’s not only hard work, but there are so many pitfalls on the way to achieve the “perfect” link.

The following are link building strategies

Perform thorough keyword research

Increasing your chances of ranking well on Google starts with finding the best keywords to target. This process – keyword research – is a crucial part of SEO, as targeting the wrong keywords can result in a wasted effort, because you will not rank well for the areas that you really wanted to.

The Adwords Keyword Tool is a useful tool for assisting in keyword research, as it offers suggestions for possible keywords. You can enter as many keywords as you like, and the tool will generate statistics detailing how many search queries have matched this keyword over the last month. These keywords must be set to an exact match type, as otherwise it is not a good reflection on the keyword phrases that are actually being searched.

When choosing keywords, it is important to consider the following points:

  • The traffic for the keyword – by using the Adwords Keyword Tool, we can determine how much traffic these keywords have generated in recent months, and base our predictions for the success of a keyword on these statistics.
  • The chance a keyword has of converting – Keyword research means that we can find the keywords that best describe the product/service we are targeting. It is important to choose keywords that best describe what a company is offering to improve the chances of converting, and avoid mis-leading potential customers.
  • Keyword competition – Some keywords may have good search volume but are simply too competitive a keyword to target. This is measured by the number of competitors present when searching for a keyword in Google, the strength of those competitors’ links and the nature of the industry they are operating in. This needs to be considered when researching potential keywords.
  • By considering these points when carrying out your keyword research, you can ensure that you are targeting the best terms for your business, and have a better chance of ranking well on Google.

Write quality, well-optimized content.

A well written content is important for three primary reasons:

  • Engages the reader
  • Increases search engine rankings and traffic
  • Promotes the likelihood of quality links from other sites

We need to focus on quality content more so than just SEO terms. The fact of the matter is, quality content is not just something your readers want and expect to have, but it is also something that the search engines are learning from.

The key is to write quality content that relates to your readers. Instead of packing keywords with just basic information, provide quality content. Be sure that you avoid over stuffing your website with keywords. Focus less on density and more on quality content. In the end, that is what matters the most when it comes to improving your website’s functionality and search engine rankings.

Look at your Competitor’s Links

The competitors rank above you because of their links. That’s why it is important to take a closer look at these links. It is always good to know which websites link to your competitors and which anchor texts they are using, because you can use these websites as another possible link source. You should keep in mind that competitors are not only other companies, but also could be governments, industry hubs, news and so on.

Evaluate the backlinks of your competitors and try to analyze their patterns. Judge the quality and strength of them and then just go after them

Compare the Backlinks of your Competitors

  • Explore links across an industry and snatch the common, most essential backlinks from your competition.
  • Find common backlinks of your competitors.

If you want to rank in the top ten it is inevitable to find similarities between you and the companies already ranking for your keyphrase. Every single common backlink is definitely a link that you should try to get to your own website. In the picture above you can see that A and F are common backlinks for the competitors 1,2 and 3. Therefore you must try to get a backlink from A or F. In the best case you get a backlink from both of them. In principle this is the concept of good neighborhood. If a web page links to a top ranking website, you will also be seen in the top ranks if you have a backlink from this web page.

Link Building Terminologies

  • Outbound Link – A hyperlink which directs from your website to another website. This shameless SEO copywriting link, for example, is an outbound link which directs from this page to my main business site.
  • Inbound Link – A hyperlink which directs to your website from another website. For example, I got an inbound link as part of my new Local First membership.
  • Anchor Text – The text that is used to hyperlink to another web page. Sometimes anchor text is the same as the website URL but ideally it’s composed of actual words
  • Link Building – The SEO practice of gathering more inbound links to your website in order to help boost your website’s rankings in search engines. Good link building also boosts referrals from other sites and, ideally, helps to build brand awareness in relevant industry circles.
  • Link Baiting– The term used when one creates content specifically for goal of getting others to link to that content.
  • One way links– These are links where one site points to another without a link on the other site pointing back.
  • Social Bookmark– A bookmark of a website that is made available to others socially. Often used for link building.
  • Social Media– Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Some types of social media are forums, message boards, blogs, wikis and podcasts.
  • Adwords– Google’s primary advertising network that generates much of its revenue and profit. Adwords are the paid ads that appear on search engine result pages.
  • Banner Ad– An advertising banner (most often graphic) displayed on site to advertise another website or service.
  • Blog– A blog (short for web log) is an online journal or diary of an individual or groups opinions and latest news that is updated regularly, in chronological order. Many blogs allow visitors to make comments, or “postings” in response to the blogger, or ask questions.
  • Bookmarks– Most browsers come with the ability to bookmark your favorite pages. Many web based services have also been created to allow you to bookmark and share your favorite resources. Sites such as Del.icio.us & Digg are Social Bookmark sites.
  • Directory- A directory is list of web sites categorized into appropriate categories.

5 Ways to Market Your Small Business on the Internet for Free

When the subject of the topic becomes about digital marketing, traditional small businesses quickly shy away from the conversation. The common misnomer about digital marketing is that it is exclusive for large corporations that have almost unlimited budget for their marketing schemes. However, the reality is that even small, local, and “old school” businesses can join the picture without having to spend unreasonable amount of money.

Probably one of the reasons why many traditional business owners hesitate to try digital marketing is they think they have to spend a lot of money for it. The truth is, however, you can create a digital marketing campaign without even spending a cent. If you know what to do and you put your mind and efforts into it, you can have a successful campaign without even the help of professional marketers. Below are some tips on how you can do your own digital marketing campaign.

  1. Learn the ropes – Before jumping into the online marketing bandwagon, you must first familiarize yourself with how the things work. There are countless websites that feature free lessons and tips on how the whole thing works. Reading blog posts, articles, feature stories, and bulleted tips about SEO, SEM, social media marketing, email marketing, pay-per-click on the Internet is a good way to start your learning process. You may also enroll at online schools that offer free lessons on digital marketing. This step is vital as it will serve as your jump-off point in the world of digital marketing.
  2. Set a goal – Any good digital marketer will tell you that the secret to a successful marketing campaign is to have a goal. A campaign will go south if you don’t have a clear goal. Once you know what your goal is, all your efforts will be more directed and result-oriented. Having a goal means you know which route to take and which elements of marketing to use. Your goal will set the pace, atmosphere, and intensity of your marketing campaign.
  3. Know what your competitors are doing – Know your competition, and know which tactics your competitors are doing. If you have a small local business and your competitors are not maximizing digital marketing on their advantage, you off to a good start. However, if your competitors are ahead, what you want to do is to review what they are doing right and wrong as far as digital marketing is concerned. From there, you can consolidate your plans in order to be at par with them or to even beat them.
  4. Invest your time on social media – It is free and it is fun. Social media plays an integral part of today’s digital marketing industry. If you are serious about marketing your small business online, then keeping tabs on your social media accounts is logical and necessary. Updating your Facebook, Twitter, Instagram, or any other social media site that will be beneficial on your campaign is a good way to start things. You would want to engage your current and potential clients through social media. Make your business’ social media profiles interactive in order to attract more clients.
  5. Make your own website – If you really want to be a step ahead in your digital marketing game, then having a website for your business is a necessity. Think of it as your home in the Internet. If you have a website, you can easily set the pace of your campaign. You can use your website to boast your business’ products or services, history, client base, and to feature contact details, news, and company profile. Having a website will also be helpful in your SEO efforts if you wish to invest on it. Furthermore, you can use your website as your online store, which can help you expand your client base without having to spend more.

Digital marketing can be cheap and even free if you put your time and effort in it. If you think online marketing is not for your business, think again.

SEO Company Philippines

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We are a legit business under the law as you can see below we are a registered business under the Securities and Exchange Commission (SEC) of the Republic of the Philippines.

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Our office is located at Unit 1806 Cityland 10 Tower 1, H.V. Dela Costa Street, Makati, Philippines 1227.

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